Who's Who in Canadian Cannabis Reviews: Q4 2024 Analysis
As we begin 2025, we're taking a comprehensive look at our Q4 2024 data. We've organized our findings into three distinct categories: reviewer metrics, product performance, and qualitative sensory insights. In this first instalment, we'll focus on our review data, examining submission patterns over the past 90 days and identifying key contributors.
Our analysis will explore several crucial aspects: the volume of reviews submitted, our most active reviewers and their product coverage, the impact of their contributions (measured through our engagement-based trend score), and the quarter's top-performing posts along with their authors.
Let's begin by examining review frequencies, submission rates, and how our reviewers cluster based on their activity levels.
Introduction
In our ongoing mission to understand the dynamics of cannabis discussions across Canada's online communities, we've conducted a comprehensive analysis of reviewer activity across six major cannabis subreddits during Q4 2024 (September to December). This analysis reveals fascinating patterns about who's creating content and shaping discussions in the Canadian cannabis community.
Methodology
We tracked and analyzed every review posted across r/TheOCS, r/CanadianCannabisLPs, r/canadients, r/sqdc, r/TheBCCS, and r/CanadianCannabisClub over a 90-day period. We categorized reviewers based on their posting frequency and mapped their contributions against the total number of retail products discussed. Our analysis covered 468 unique authors reviewing 1,056 distinct retail products, resulting in 1,356 total reviews.
Key Findings
The Power Users
Perhaps most striking is that just 2% of reviewers (9 individuals) are responsible for reviewing 21% of all products discussed across these communities. Leading this group is Theflowerrman, who contributed an impressive 39 reviews during the period.
The Casual Contributors
At the other end of the spectrum, 347 reviewers (74% of all authors) posted fewer than 3 reviews each during the quarter. While individually modest, this group collectively reviewed 382 retail products, representing 36% of all products discussed.
The Core Contibutors
A small but significant group of 15 reviewers (3% of total) each posted between 11-20 reviews, accounting for 21% of all products reviewed.
The Content Drivers
When we combine the 15 reviewers in "The Core Contributors" with our most active reviewers (The Power Users), we find that just 5% of reviewers (24 accounts) generate approximately 40% of all content across these communities.
Stay Tuned!
Next week, we'll dive deeper into the impact these reviewers have on the community. We'll analyze which reviewers achieved the highest trend scores overall, examine average trend scores per product reviewed, and break down their reviews into positive, neutral, and negative sentiment. Who are the most influential voices in Canadian cannabis reviews? Find out in our next analysis!
🍁 Coming up: "Making an Impact: Measuring Influence in Canadian Cannabis Reviews" 🍁
Raw Data
Visit our data page to download the CSV used to create this series of posts.
