BTz USA
We continue our journey in the state that started it all. Colorado. If Michigan is the "New Mecca," Colorado is the Old Guard. The data from r/COents (40,000+ subscribers) reflects a market that has moved past the "hype" phase and settled into a deep,
BTz USA
We continue our tour in Washington State. As one of the first states to legalize (2012), you might expect a bustling digital hub. Instead, our data reveals the opposite. r/WAents (1,000+ subscribers) is a quiet, fragmented outpost. Unlike the booming "Town Halls" of the East Coast
BTz USA
We continue our US market tour in Oklahoma. Known for its "Wild West" saturation and fiercely independent culture, the data from r/OKmarijuana (41,000+ subscribers) tells a story of a community that is anxious, overwhelmed, and looking for answers. While Michigan celebrates abundance and Illinois calculates risk,
BTz USA
We continue our tour in the Empire State. If Michigan is a "Marketplace" and Illinois is a "Financial Audit," New York is a Town Hall Meeting. We analyzed the data for r/NewYorkMMJ (14,000+ subscribers). While it is the smallest community in our dataset by
BTz USA
If Illinois is a "Financial Audit" and Boston is a "Help Desk," Michigan is the Engine Room of the American cannabis consumer. We analyzed the data for r/Michigents (74,600+ subscribers), and the results confirm its status as the "Marijuana Mecca" of the
BTz USA
Following our initial broad look at the US market, we are zooming in on specific regional hubs. While the Midwest is driving massive volume through deal-hunting, the data from Massachusetts reveals a different story: a mature market that is still asking a lot of questions. We analyzed the dashboard data
BTz USA
Moving inward from the East Coast, we land in the Midwest. But don't mistake Illinois for Michigan. While Michigan is a "Marketplace" of abundance and deals, Illinois is a market of calculation. We analyzed the data for r/ILTrees (51,000+ subscribers) and found a community
BTz USA
Introduction: From Counts to Commerce—The Brand Deep Dive In our initial look at the US market, we established that state-specific cannabis subreddits generate massive, fragmented discussion volume. Now, we're doing what we promised: honing in on the brands and products driving that chatter. This analysis is based
BTz USA
Introduction: The Rumblings from South of the Border Bud Trendz has focused on tracking the pulse of the legal cannabis market from our Canadian vantage point, using deep dives into user-generated content from subreddits like r/TheOCS and r/CanadianCannabisLPs to determine what products and brands are truly "hot.