2024 Q4
Measuring Brand Impact Through Reddit Users' Votes, Comments & Sentiment Building on our previous analysis of author engagement patterns, we now examine reader activity through our Trend Score metric, which combines upvotes, downvotes, and comments. This provides a comprehensive view of how brands resonate within our tracked Reddit community
2024 Q4
Our Q4 2024 analysis examines engagement patterns across six major cannabis subreddits, with a combined subscriber base of 215,000 members. We tracked 375 distinct brands across 33 different cannabis product types in the Canadian market, with a notable bias toward flower products. Q4 2024 Performance Metrics During this three-month
2024 Q4
When examining reviewer performance over the past 90 days, we uncovered fascinating patterns in both total trend scores and average trend scores per product reviewed. The data reveals that quantity doesn't always correlate directly with impact. New to the Series? If you haven't read our first
2024 Q4
As we begin 2025, we're taking a comprehensive look at our Q4 2024 data. We've organized our findings into three distinct categories: reviewer metrics, product performance, and qualitative sensory insights. In this first instalment, we'll focus on our review data, examining submission patterns over