October 2025: Canadian Cannabis Brand Sentiment

October 2025: Canadian Cannabis Brand Sentiment

October 2025 saw significant shifts in Canadian cannabis brand attention and sentiment across all product types. The top five most-discussed brands shifted notably, with 1964, Amani Craft, Tenzo, Simply Bare, and Woody Nelson leading the conversation.

October featured 177 unique brands in total discussions (40 individually listed + 137 in the "Other" category). In September 2025, there were 182 unique brands, representing a decrease of 5 brands month-over-month, or -2.7% variance in unique brand count.


ALL PRODUCT TYPES - October 2025

October Top 5 Brands:

  1. 1964 — Total Trend Score: 6,238.5
    • Positive: 91.0% (5,677.47)
    • Negative: 7.5% (470.35)
    • Neutral: 1.5% (90.76)
  2. Amani Craft — Total Trend Score: 5,435.02
    • Positive: 95.8% (5,207.02)
    • Negative: 4.2% (228.00)
    • Neutral: 0.0%
  3. Tenzo — Total Trend Score: 5,309.73
    • Positive: 85.4% (4,535.40)
    • Negative: 14.6% (774.33)
    • Neutral: 0.0%
  4. Simply Bare — Total Trend Score: 3,449.09
    • Positive: 99.3% (3,426.20)
    • Negative: 0.0%
    • Neutral: 0.7% (22.89)
  5. Woody Nelson — Total Trend Score: 4,501.21
    • Positive: 68.2% (3,069.81)
    • Negative: 29.0% (1,306.82)
    • Neutral: 2.8% (124.58)

September Top 5:

  1. Tenzo
  2. Simply Bare
  3. BLKMKT
  4. 1964
  5. Woody Nelson

Month-over-Month Changes:

  • 1964: #4 → #1
  • Amani Craft: NEW (entered at #2)
  • Tenzo: #1 → #3
  • Simply Bare: #2 → #4
  • Woody Nelson: #5 → #5
  • BLKMKT: Dropped from top 5

Brands in both months: Tenzo, Simply Bare, 1964, Woody Nelson (4 of 5)


FLOWER - October 2025

October Top 5 Brands:

  1. Simply Bare — Total Trend Score: 3,166.99
    • Positive: 100.0% (3,166.99)
    • Negative: 0.0%
    • Neutral: 0.0%
  2. Amani Craft — Total Trend Score: 2,960.98
    • Positive: 100.0% (2,960.98)
    • Negative: 0.0%
    • Neutral: 0.0%
  3. EastCann — Total Trend Score: 2,333.58
    • Positive: 100.0% (2,333.58)
    • Negative: 0.0%
    • Neutral: 0.0%
  4. 1964 — Total Trend Score: 2,533.82
    • Positive: 80.9% (2,049.33)
    • Negative: 16.9% (427.49)
    • Neutral: 2.2% (57.00)
  5. Broken Coast — Total Trend Score: 1,889.75
    • Positive: 100.0% (1,889.75)
    • Negative: 0.0%
    • Neutral: 0.0%

September Top 5:

  1. Simply Bare
  2. Tenzo
  3. BLKMKT
  4. Sixty Seven Sins
  5. Sweetgrass Organic

Month-over-Month Changes:

  • Simply Bare: #1 → #1
  • Amani Craft: NEW (entered at #2)
  • EastCann: NEW (entered at #3)
  • 1964: Entered at #4
  • Broken Coast: NEW (entered at #5)
  • Tenzo: Dropped from top 5
  • BLKMKT: Dropped from top 5
  • Sixty Seven Sins: Dropped from top 5
  • Sweetgrass Organic: Dropped from top 5

Sentiment breakdown for top 5:

  • Simply Bare, Amani Craft, EastCann, Broken Coast: 100% positive
  • 1964: 80.9% positive, 16.9% negative, 2.2% neutral

r/THEOCS FLOWER - October 2025

October Top 5 Brands:

  1. Amani Craft — Total Trend Score: 2,532.55
    • Positive: 100.0% (2,532.55)
    • Negative: 0.0%
    • Neutral: 0.0%
  2. Simply Bare — Total Trend Score: 2,429.36
    • Positive: 100.0% (2,429.36)
    • Negative: 0.0%
    • Neutral: 0.0%
  3. EastCann — Total Trend Score: 2,333.58
    • Positive: 100.0% (2,333.58)
    • Negative: 0.0%
    • Neutral: 0.0%
  4. Tenzo — Total Trend Score: 1,748.26
    • Positive: 100.0% (1,748.26)
    • Negative: 0.0%
    • Neutral: 0.0%
  5. Sixty Seven Sins — Total Trend Score: 2,119.60
    • Positive: 69.8% (1,479.57)
    • Negative: 30.2% (640.03)
    • Neutral: 0.0%

September Top 5:

  1. Tenzo
  2. BLKMKT
  3. Simply Bare
  4. Sixty Seven Sins
  5. Woody Nelson

Month-over-Month Changes:

  • Amani Craft: NEW (entered at #1)
  • Simply Bare: #3 → #2
  • EastCann: NEW (entered at #3)
  • Tenzo: #1 → #4
  • Sixty Seven Sins: #4 → #5
  • BLKMKT: Dropped from top 5
  • Woody Nelson: Dropped from top 5

Sentiment breakdown for top 5:

  • Amani Craft, Simply Bare, EastCann, Tenzo: 100% positive
  • Sixty Seven Sins: 69.8% positive, 30.2% negative

r/CANADIANCANNABISLPS FLOWER - October 2025

October Top 5 Brands:

  1. Broken Coast — Total Trend Score: 1,037.78
    • Positive: 100.0% (1,037.78)
    • Negative: 0.0%
    • Neutral: 0.0%
  2. Mendo Cannabis — Total Trend Score: 403.26
    • Positive: 100.0% (403.26)
    • Negative: 0.0%
    • Neutral: 0.0%
  3. West Coast Gas — Total Trend Score: 396.26
    • Positive: 100.0% (396.26)
    • Negative: 0.0%
    • Neutral: 0.0%
  4. Nugz — Total Trend Score: 362.62
    • Positive: 100.0% (362.62)
    • Negative: 0.0%
    • Neutral: 0.0%
  5. Headstone Cannabis — Total Trend Score: 358.03
    • Positive: 100.0% (358.03)
    • Negative: 0.0%
    • Neutral: 0.0%

September: No data available (first month of reporting for this category)

Sentiment breakdown:
All five brands: 100% positive sentiment with zero negative or neutral


KEY FACTS

Brand Count:

  • September: 182 unique brands
  • October: 177 unique brands
  • Change: -5 brands (-2.7%)

Brands with 100% Positive Sentiment (across all sentiment categories):

  • r/CanadianCannabisLPs Flower (all-products): 5 of 5 brands
  • r/TheOCS Flower: 4 of 5 brands
  • Flower category: 4 of 5 brands
  • All-products: 1 of 5 brands (Simply Bare)

Brands with Mixed Sentiment (positive and negative):

  • All-products: Tenzo (85.4%/14.6%), Woody Nelson (68.2%/29.0%), Amani Craft (95.8%/4.2%), 1964 (91.0%/7.5%)
  • Flower: 1964 (80.9%/16.9%)
  • r/TheOCS Flower: Sixty Seven Sins (69.8%/30.2%)

Brands Present in Top 5 Across Multiple Months:

  • Simply Bare: Top 5 in all-products, flower, r/TheOCS (both September and October)
  • Tenzo: Top 5 in all-products, r/TheOCS (both September and October)
  • 1964: Top 5 in all-products (September #4, October #1), flower (October)
  • Woody Nelson: Top 5 in all-products (both months)

Brand Entries to Top 5 in October:

  • Amani Craft: Entered all-products (#2), flower (#2), r/TheOCS (#1)
  • EastCann: Entered flower (#3), r/TheOCS (#3)
  • Broken Coast: Entered flower (#5), r/CanadianCannabisLPs (#1)

Brand Exits from Top 5 in October:

  • BLKMKT: Exited all-products, flower, r/TheOCS
  • Tenzo: Exited flower top 5 (remained in all-products #3, r/TheOCS #4)
  • Sweetgrass Organic: Exited flower
  • Sixty Seven Sins: Exited flower, remained in r/TheOCS #5
  • Woody Nelson: Exited r/TheOCS
  • Quad Farmers, Carmel Cannabis: Exited all-products

Explore the Data Yourself

Track brand sentiment and ranking changes in real time on the Live Brand Sentiment Dashboard.

Canadian Cannabis Brands by Sentiment Bias
Below is a summary of trend score points awarded by sentiment bias for each brand discussed by the cannabis community on Reddit. Both dimensions are determined by our AI. Sentiment bias indicates whether a post is positive, negative, or neutral. The trend score is a decaying algorithm that measures interaction

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