Exploring Sentiment Across Cannabis Product Types

Exploring Sentiment Across Cannabis Product Types

Introduction

In our ongoing analysis of Canadian cannabis reviews, we now turn our attention to how sentiment keywords vary across different product types. By examining these patterns, we aim to provide insights into consumer preferences and perceptions for each category.

Data Methodology and Key Findings

Our analysis focuses on the distribution of sentiment keywords across various cannabis product types, with a particular emphasis on flower products, the most reviewed category on Reddit. We then expand our scope to include other product types, identifying patterns and anomalies in sentiment expression.

Product Category Groupings

We've grouped individual product types into broader categories to streamline our analysis. While we understand not everyone may agree with these groupings, here's our logic:

  • Flower Products: Includes milled, whole, and rolled flower products.
  • Edibles and Beverages: Shown separately to highlight distinct consumer experiences.
  • Extracts: Includes products processed with solvents.
  • Hash and Kief: Grouped together, though some may consider rosin under this umbrella. We've categorized rosin separately due to its unique heat and mechanical separation process.
This chart categorizes cannabis products by type, showing the frequency of reviews for each category.

We hope this categorization satisfies readers, though we acknowledge it may spark some debate.

Sentiment Keywords - Flower Only

Flower product types include milled flower, whole bud, and pre-rolled products. Flower is the most prominent category, representing 74% of all rows in our Q4 2024 database, so we have provided a flower-only chart up front.

This chart illustrates the distribution of sentiment keywords across flower product types, highlighting variations in consumer sentiment.

Sentiment Keywords by All Product Categories

  1. Flower Products:
    • Positive Sentiment: Keywords like "appreciated," "satisfied," and "pleased" dominate, with high positivity rates.
    • Negative Sentiment: "Disappointed" is the most common negative keyword, appearing frequently with a significant negative sentiment.
  2. Vapes and 510 Carts:
    • Polarized Sentiment: Reviews are either highly positive or negative, with little middle ground. Keywords like "appreciated" and "disappointed" reflect this divide.
    • Negative Keywords: Terms like "garbage" and "upset" are less frequent but strongly negative.
  3. Beverages and Edibles:
    • High Positivity: Beverages show a 100% positivity rate across all keywords, while edibles have a few inconsistencies, such as "disappointed" with a 50% positivity rate.
    • Price Perception: "Overpriced" appears less frequently than you might expect but is mostly positive, suggesting value perception varies from the more overt complaints.
  4. Extracts and Other Products:
    • Varied Sentiment: Keywords like "decent" and "cheap" have different connotations across product types, often leaning negative in vapes but positive in flower products.
This chart illustrates the distribution of sentiment keywords across different cannabis product types, highlighting variations in consumer sentiment.

Conclusion and Next Steps

Thank you for exploring this segment of our analysis. In our next article, we will examine how these sentiment keywords relate to specific brands. If you have suggestions for additional keywords or areas of focus, please contact us at data@budtrendz.com.

Check out our Raw Data Page for this data in CSV.

Raw Data
Below you’ll find our collection of CSV files containing analyzed cannabis market data from Canadian subreddits. These datasets are freely available for download and include our processed sentiment analysis, product information, and consumer engagement metrics. While these files are available for immediate download, we encourage you to reach out if

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