Cannabis Reddit Trends: November 2025 — Activity, Sentiment, and Community Insights

Cannabis Reddit Trends: November 2025 — Activity, Sentiment, and Community Insights

As we close out November 2025, the latest analytics from the BudTrendz dashboard—which tracks real-time activity, sentiment, and engagement across Canada's six largest cannabis subreddits (including r/TheOCS, r/SQDC, and r/Canadients) — reveal a fascinating shift in the digital ecosystem. While the sheer volume of posts has contracted this week, the data shows that the quality of conversation and overall community sentiment have seen a positive upturn.

Here is the breakdown of the latest activity, sentiment, and community insights.

1. The "Quality Over Quantity" Shift

The most striking trend this week is the divergence between content volume and engagement depth.

  • Post Volume is Down: The number of posts per week has dropped by 43.54% (to 83 posts), and the number of active authors has decreased by 37.78% (to 56 authors).
  • Discussion Depth is Up: Despite fewer posts, the community is engaging more deeply with the content that isshared. The Number of Comments Per Post rose by 19.08%, averaging 14.2 comments per thread.

Insight: The "noise" has quieted down, but the core community is highly active. Users are spending less time creating new threads and more time discussing existing topics.

2. Sentiment Analysis: The Mood is Improving

After periods of volatility earlier in the year, the community mood appears to be stabilizing and trending positive.

  • Negative Sentiment Plummets: The Negative Sentiment Trend Score saw a significant drop of 17.33% compared to last week.
  • Positive Sentiment Rises: Conversely, the Positive Sentiment Trend Score nudged upward by 2.87%.
  • High Upvote Ratios: As seen in the long-term charts, the Average Upvote Ratio remains incredibly consistent and high, hovering between 0.85 and 0.90. Even when trend scores fluctuate, the community is consistently supportive of the content being posted.

Insight: The reduction in negative sentiment suggests a drop in consumer complaints or "drama" threads this week, paving the way for more constructive product discussions.

3. Subreddit Growth: The Leaders Board

The major Canadian cannabis subreddits continue to show steady, organic growth across the board. TheOCS remains the dominant force in the ecosystem.

  • TheOCS: 80,587 Subscribers (+0.1%)
  • Canadients: 49,591 Subscribers (+0.03%)
  • SQDC: 45,981 Subscribers (+0.07%)
  • Canadian Cannabis LPs: 35,546 Subscribers (+0.09%)
  • TheBCCS: 10,692 Subscribers (+0.11%)
  • Canadian Cannabis Club: 4,478 Subscribers (+0.16%)

Looking at the 12-month historical charts:

  • Post Consistency: While we are in a lower-volume week right now, the Number of Posts Per Day has generally fluctuated between 80 and 120 throughout 2025. The current dip appears to be part of a standard cyclical ebb and flow rather than a permanent decline.
  • Subscriber Value: The Subscribers Per Author metric has seen a recent uptick, suggesting that for every active content creator, there is a growing audience of passive readers (lurkers) consuming the information.

Conclusion for Brands

For brands and LPs watching these trends, the takeaway for late November is focus on the comments. With post volume down but comment density up, the most valuable market intelligence right now is buried in the thread replies, not necessarily in the headlines. The sharp drop in negative sentiment also makes this an ideal window for community engagement.