Canadian Cannabis Brands By Sentiment August 2024
Introduction
Thanks for joining us as we take a close look at Canadian cannabis brands and their trending performance across six separate Reddit communities. These discussions are organized by brand popularity, specifically in terms of their trend score, which captures the amount of attention each brand received over the past month.
This score includes upvotes, downvotes, and comments, all measured through a decaying algorithm to weigh newer activity more heavily. Sentiment analysis, powered by a large language machine, evaluates whether the attention is positive, negative, or neutral, giving us a clearer picture of how each brand is perceived.
Method
The trend score for each brand is derived by calculating the total interactions—upvotes, downvotes, and comments—on posts mentioning the brand across various Reddit threads. These interactions are weighted by time, meaning newer activity has a higher impact on the score.
To differentiate between positive, negative, and neutral interactions, we use sentiment analysis, which evaluates the tone of the posts. The sentiment score is then broken down into three categories: total trend score (overall attention), positive trend score, and negative trend score.
Total Trend Score - Top 5 Brands
For August, the brands with the highest overall trend scores were Woody Nelson, Rubicon Organics' 1964 and Simply Bare, Cannara BioMed's Tribal, and Tokyo Smoke.
These five brands garnered the most attention across Reddit, with Woody Nelson leading the pack. Rubicon Organics' Simply Bare line were also standout performers, showing a consistent presence in discussions, while Tokyo Smoke rounded out the top five with significant engagement.
Positive Trend Score - Top Brands
Focusing solely on positive sentiment, Woody Nelson claimed the highest trend score for the month, with 90% of its attention marked as positive.
The second highest positive trend score went to 1964, which received nearly 95% positive sentiment.
Tribal, while generating half the trend score of Woody Nelson, managed to secure 83% of its score from positive mentions.
Simply Bare made a strong showing as well, with almost 97% of its trend score in the positive column, the highest percentage of any brand in the top five.
Rounding out the group, Carmel Cannabis claimed the fifth spot, with 88% of its August trend score classified as positive.
Negative Trend Score - Top Brands
On the other end of the spectrum, Tokyo Smoke earned the most attention for negative sentiment, with 100% of its trend score this month being negative. This was primarily driven by one highly engaged post.
Big Bag O’ Buds followed, securing the second spot with about 68% of its trend score being negative. The brand also managed to rank 10th overall in total trend score among over 200 brands.
Volo appeared third on the negative sentiment list, with 43% of its total trend score for the month being negative.
Interestingly, Woody Nelson and Tribal, which performed well in positive sentiment, also showed up in the negative sentiment rankings. Woody Nelson had 8% of its total trend score classified as negative, while Tribal’s negative sentiment accounted for 14% of its total score.
BLKMKT, Pistol and Paris, and 3rd Coast Genetics also appeared prominently on the negative sentiment list, but didn't make it into the top 30 most-discussed brands.
BLKMKT saw 86% of its trend score in the negative column, Pistol in Paris had 64%, and 3rd Coast Genetics received 83% negative sentiment, with the remaining 17% classified as neutral. Notably, both Tokyo Smoke and Third Coast Genetics did not receive any positive trend score for the month of August.
Summary
This analysis highlights the most talked-about cannabis brands on Reddit, emphasizing both positive and negative trends. Woody Nelson stands out for its strong positive sentiment, while Tokyo Smoke gained attention primarily for negative reasons.
Brands like Simply Bare and Tribal are managing to maintain largely positive attention, while others like BLKMKT and Pistol in Paris face challenges with negative sentiment.
Understanding these shifts in sentiment provides valuable insights for brands and consumers alike, showing how quickly online conversations can influence public perception.
We've made the dataset used in this article available in CSV format for download below. If you’d like more information about our dashboards, the raw data, or how we can assist you, don’t hesitate to reach out.
